Tenacity Pro finds your leads, follows up for a month, books the calls, writes the proposal, gets it signed, sends the invoice, and asks for the review. All for only $49 a month.
Built by a freelancer who ran a one-person business past $1.4 million a year.
If you're a Solo (a freelancer, coach, consultant, or craftsman), you get paid for the work you do for clients.
Nobody pays you for the work you do to find the clients, land the contracts, manage the projects, and build your reputation.
Yet that's the work that largely decides how much you can charge your clients.
If you've been working a Solo business for any amount of time, you've probably gone through periods that feel like torture...
When you have to fight and beg for every new client... you spend half your life chasing down contract signatures and overdue invoices... only to have clients bombard you with panicked emails and calls all the way through the project.
When a business runs like that, it's a struggle to keep your head above water, much less think about raising your rates.
However, there are also solo businesses that are both highly profitable and stress free. It's possible to have:
The key to building that type of business... the one all of us dream about having... is to have systems do most of the work for you.
That's why Nick and I built Tenacity.
My name is Henry Bingaman. Back in 2008, I was that struggling solo business owner.
When I started out as a freelance copywriter, it was the depth of the great recession. The economy was in the dumpster, and I had no idea how to get clients.
I'd spend my days bidding on gigs on the freelance sites, cold calling, and cold emailing prospects... with almost no success...
It was just a mad scramble.
I'd occasionally get lucky and land a small gig. But when the project was done, it was back to the drawing board.
Then I made one critical observation that changed the trajectory of my career.
There were some solo businesses who were making a boatload of money who were not exceptionally skilled in any way I could see.
Then there were some truly talented folks who were just scraping by.
This was surprising to me as a young, naive guy just starting out.
Now it's the most obvious fact in the world.
Almost all businesses really make their money when they get their clients or customers. They make even more money if they can keep the clients they have happy enough that they don't go check out the competition.
So the writers who were beating me out for the gigs didn't have to be a better writer than me. They just had to have a better system for landing clients.
And that changed everything for me. I started implementing systems everywhere I could in my business.
My income quickly shot up to $100,000... then $200,000... then $400,000... $700,000... And eventually all the way up to $1.4 million in a year.
Now, my early systems were very rudimentary. I patched them together with a bunch of different subscriptions and some spreadsheets.
They got more sophisticated as I grew my income.
But a few years ago, I was going through my financials and realized I was spending over $900 a month on 15 subscriptions to keep my systems running.
It was madness. There were a few subscriptions I was paying $75 per month or more on just to use one of the dozens of tools they offered.
The problem was, there just aren't a lot of tools built specifically for solo businesses.
That's why we built Tenacity. So Solos can have all the tools they need to run the systems that power their business. And all on one tab.
So let's take a look at just a few of the profit boosting systems you get inside Tenacity.
System 1 of 3
The right prospects find you, hear from you for a month, and book themselves onto your calendar.
You set it up once. From then on, a stranger lands on your page, opts in, hears from you for a month, and books a call. You don't touch anything until the call.
It starts with the Lead Magnet Generator. Describe the checklist your ideal client would actually want, in a sentence or two, and it drafts the thing. You edit every line, because it should be your advice on the page, not the AI's. Add your bio and a call to action, click create, and it's published as a download.
Then the Landing Page Builder reads that lead magnet and writes the squeeze page around it. The headline is built on the outcome, the bullets are about your checklist, and your testimonials drop in at the bottom. Attach your domain and it's live.
Who do you send there? That's the Client Finder. Tell it what you do and who you do it for, and it hands you the companies likely to hire you and the decision-maker's name, title, and email.
Every lead the Finder surfaces and every person who opts in on your page lands in one Contact List, tagged by where they came from, with every email and every call logged on their timeline. No exporting a CSV, no Zapier.
The moment someone opts in, the Automated Email Sequence attached to that lead magnet starts. You write it once. Every opt-in gets a month of follow-up, and the sequence keeps going until they book a call, hire you, or opt out.
When they're ready, they click the Calendar Booking link in the email, pick a time in their own time zone, and the call lands on your calendar with the video link already attached. Then the Appointment Reminders go out on their own: three days before, the day before, and twenty minutes before with the link.
The systems are the hardware. The Academy is where I show you how to run them.
It's where the Client Acquisition Machine training lives, so you can rewatch any part of it while you build. And it's where every new training goes as I record it.
It's also where I put my full course: Breaking Free. How to Build a High Income Freedom Career
Breaking Free is the course I've sold since 2020 for $795. It's everything I preached about building a high-income solo career before Nick and I turned the system into software. The first module is in the Academy today, and the rest is being released to Pro accounts week by week.
Some of what's inside:
You don't pay a dime extra for any of it. It's included with Pro.
I just got my first $500k contract! I'm contracted for $1.1MM in my first year in business. Just unbelievable. I've blown through the earnings from my comfy 9-5 and having way more fun working on interesting projects with great people.Chris H.Freelancer
*Results not typical.
As someone transitioning from a full-time job to freelancing, getting Breaking Free was a total no-brainer... I already feel like I made back my investment within the first few lessons. If you're serious about becoming a successful freelancer, I couldn't recommend this course enough. It's a MUST HAVE!Jon RyanDirect response copywriter
I am a homesteading, homeschooling mom. I appreciate that the lessons are usually in short segments, which makes it easy to listen to one or two before the kids wake up in the morning. In the first two lessons, I had a clear sense of direction and was able to see my mobile money skill possibilities.Angela WetuskiBreaking Free student
Henry Bingaman is that rare combination of someone who is DOING the work of creating marketing campaigns at the highest level, earning millions with clients... and is incredibly good at TEACHING how he does it. His brain is the perfect blend of creative, instinctive, and analytical. Best of all, he's damn generous and a cool guy.Kevin RogersFounder of Copy Chief
Henry is one of those rare birds who can both write great copy at the highest, most competitive level, AND show you HOW he does it... I recommend him with no qualifications whatsoever, and cannot say enough good things about him. Every time I listen to him I feel smarter.David DeutschA-list direct response copywriter and marketing consultant
One of the best damn writers I've ever worked with.Steve HarveyTV host and celebrity
Let me walk the math, because I'd want someone to walk it for me.
Say you build the three systems above the way most Solos end up building them: one subscription per job. Rough numbers, at each tool's cheapest plan that actually does the job, billed annually so nobody can accuse me of padding.
It comes to $282 a month. Twelve months of that is $3,384 a year.
And that's the part of the bill you can see. The part you can't is the week you spend getting eleven tools to talk to each other, and the Zapier subscription you buy when they won't. Not one of those tools knows what the others are doing. The lead magnet doesn't know which sequence to fire. The signed agreement doesn't know to send the invoice. You're the glue, and you're the one unpaid piece in the whole stack.
It also doesn't buy you a client portal, a screen recorder, a testimonial collector, your own website, or a course that teaches you how to run any of it.
Remember that number: $3,384 a year, and you're still doing the unpaid work by hand.
| Tool | The job it does | Per month |
|---|---|---|
| System 1: Client Acquisition | ||
| Kit | Email list, sequences, broadcasts | $33 |
| Leadpages | Landing pages and lead magnet delivery | $79 |
| Apollo | Finding companies and decision-makers | $49 |
| Calendly | Booking link and reminders | $10 |
| System 2: Contract Booker | ||
| Zoom | Video calls with transcripts | $14 |
| PandaDoc | Proposals and agreements | $19 |
| DocuSign | E-signature | $11 |
| FreshBooks | Invoicing and payments | $23 |
| System 3: Client Success | ||
| Typeform | Onboarding survey | $29 |
| Trello | Project board | $6 |
| Toggl | Time tracking | $9 |
| Eleven subscriptions | $282 x 12 months | $282 |
Tenacity Pro is $49 a month. That's less than a fifth of the duct-taped bill. Over a year it's $588 instead of $3,384, which leaves $2,796 in your account that used to go to eleven companies.
Pay for the year up front and it's $490, two months free, which works out to $40.83 a month. That saves you another $98.
Or price it against a single client. If the Client Acquisition Machine lands you one extra $500 project this year that you would have missed, the annual plan paid for itself. One project.
And the reason it works better than the pile it replaces isn't any single tool. It's that the pieces already know about each other. The lead magnet knows which sequence to fire. The signed agreement knows to send the invoice. The finished project knows to ask for the review. You set it up once, and the unpaid work runs while you do the paid work.
That's the whole point of the thing.
$49/ month
or $490 a year (two months free, saves $98)
What's in it$49 a month, or $490 a year and save $98. 30-day money-back guarantee.
Every Pro account comes with a 30-day money-back guarantee.
So build the machine on my dime. Watch the training, pause where I pause, and put the first system in place. That takes an afternoon, not a month. Then start on the other two.
If thirty days in you don't want it, write us and you get your money back. No forms, no exit interview.
And after the thirty days, you're still not locked in.
You can downgrade to the free tier any time, from the billing settings inside your own account. You don't call anyone. You don't email anyone for permission. You don't sit through a retention pitch from someone reading a script. You click, and it's done. Your account and your contacts stay. And it's your data, so you can export it whenever you like.
I can make that offer because I know what happens once the pieces are built. People who land clients stay subscribed. That's the whole business model.
Run your business on Tenacity for 30 days. If it doesn't earn its keep, write us and you get your money back.
Billing settings, one click. No call, no email, no retention script. Your account, your contacts, and your data stay yours.
The free tier pauses the paid features, adds a 3% surcharge on invoice payments, and keeps 1GB of storage, so download anything bigger before you downgrade.
30 days to build it and decide. Downgrade any time from inside your account.
Let's call them the chasers and the builders.
The chasers finish a project and start the scramble. They post when they remember to, follow up when they feel like it, and take whatever client shows up, at whatever rate the client offers, because the calendar is empty and the rent is not.
They do the unpaid work by hand. Every single time.
The builders have systems.
Their landing page is live whether they're thinking about it or not. Every lead gets a month of follow-up without anyone remembering to send it. The calls book themselves. The agreement is in the client's inbox the same afternoon, and the first invoice goes out the second they sign. The client checks the portal instead of their phone.
The builders get to be selective. They get to say no to the wrong clients. They get to charge more than the chasers, because they always have the next client lined up.
The talent on both sides is about the same. I've seen it for seventeen years.
The difference is the systems.
Every month you wait is a month you did the unpaid work by hand... and a month the machine wasn't collecting leads for you.
So here's the ask.
Click the button. Pick your plan. Build the first system this afternoon, with the training playing next to it. Run it for thirty days on my dime.
If it doesn't earn its keep, take your money back.
If it does, you will never go back to doing the unpaid work by hand.
$49 a month, or $490 a year and save $98. 30-day money-back guarantee.